Marketing

Twitter Copywriter - Contract

Bengaluru
Work Type: Contract

🌍 A little about us

Scapia isn’t just about credit cards. It’s about chasing sunrises in new cities. Eating something you can’t pronounce. Going solo, then coming home with stories.

We build products that help people travel more and travel better—without giving up on the other things in life. We believe travel adds richness to life. It changes people, opens up minds, and connects dots you didn’t know existed. That belief shows up in everything we make, from features in the app to the way we speak.

✨ What this role is about

We’re looking for a Twitter-native copywriter who knows how to land punchy lines, tap into trends, and build a feed people actually want to read.

You’ll write like a real person (because you are one), with a tone that’s clever, relatable, and unmistakably Scapia.
This is a writing role, but it’s also about thinking. What’s happening in culture? What’s the travel take? Can we start a conversation—not just post content?

You’ll work closely with design, marketing, and product to shape our brand voice on Twitter, and run a content calendar that’s consistent, relevant, and fun.

🎯 What you’ll be doing

  • Writing tweets that spark curiosity, laughs, or both

  • Turning product updates and offers into content people don’t scroll past

  • Tapping into real-time trends with a Scapia twist

  • Owning and managing a weekly content calendar alongside the brand team

  • Building Twitter threads that inform or inspire travel

  • Jumping into replies, memes, or community banter when needed

  • Tracking what lands (and what flops), learning fast, and iterating faster

  • Helping shape our brand’s personality on X—one tweet at a time

Tone that sounds like a person (not a pitch)

Scapia doesn’t do brand-speak.
We sound like the friend who plans epic trips, shares real tips, and drops the perfect one-liner on group chat.

What we like:
 âœŚ Clever without being cocky
 âœŚ Friendly, not fake-deep
 âœŚ Specific > generic
 âœŚ Mischievous, not mean

Not this: 
“✈️ Wanderlust got me acting up 😩”
“Our credit card slaps harder than your ex’s playlist”

More like:
“Pack a bag, not excuses.”
“A credit card that earns rewards without making you read the fine print twice.”
“Go solo. Or with friends. Or with 3,500 photos for company.”

🙌 You’ll crush this if…

  • You’ve got 4+ years of writing experience with a very strong Twitter/X presence (brand or personal)

  • You understand internet culture, memes, and the rhythm of the timeline

  • You’re quick—on your feet, with ideas, and on deadlines

  • You think in calendars, not just copy. You can plan content, then ship it.

  • You care about what works. You read the numbers, learn from them, and try new things.

  • You can match and evolve our tone: warm, witty, and transparent

  • You think creatively about formats, not just captions

  • You’re proactive, collaborative, and comfortable working async

  • You’ve got a pulse on travel, Gen Z/Millennial behavior, and trending moments

  • You’re okay with feedback—and even better at bouncing back stronger

💥 Culture, but make it real

We’re a tight-knit, high-energy crew with big ideas and even bigger ambition. We move fast, take ownership, and don’t wait for permission to do great work.

We recently raised $40 million from Peak XV Partners and other incredible backers who believe in our vision. We’re just getting started, and there’s a lot to do.

Everyone at Scapia wears many hats, and we expect the same of our writers. We’re looking for people who are hands-on, driven, and excited to solve problems with creativity and craft. People who don’t just write the copy, but help shape what we say, and why we say it.

We’re serious about the work, but not about ourselves. We’ll push you, support you, and probably send you too many memes along the way.

🔗 What to share when applying

  • Your Twitter/X handle(s)—brand or personal

  • A portfolio of short-form copy, meme-y ideas, or scroll-worthy campaigns

  • A quick note about why this role sounds fun to you

🌄 Come build a timeline worth following

We’re not here to spam people with offers. We’re here to build a brand people would miss in their feed. 

If that sounds like your kind of writing challenge, we’d love to hear from you.
📧 Drop your deets at [email protected] or [email protected] 



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